In this portfolio piece, I took on the challenge of redefining the iconic Milo packaging, preserving its rich heritage while infusing it with a contemporary aesthetic. Drawing inspiration from the energy exuded by the athletes historically featured on the product, I sought to maintain their essence while simplifying the design to enhance its visual appeal. Fluid shapes and vibrant colors were employed to create a dynamic and modern look, while subtle nods to athleticism, such as the inclusion of a basketball and basketball hoop, added a playful yet sporty element to the overall design. The result is a reinvented Milo container and drink can that seamlessly blend tradition with innovation, embodying the brand's legacy while captivating a new generation of consumers.