Philly BikeShare - Indego
2016
Roles: UI, Art Direction, Freelance
The Challenge:
As one of the first designers freelancing for Indego in 2016, the challenge was to establish a cohesive and compelling design foundation for various projects.
This included corporate and government initiatives, logos, and the initial UI design for the Indego mobile app. The overarching goal was to create a seamless designs that prioritized functionality and urban air, ultimately aiming to provide an unparalleled biking experience that aligned with Indego’s core values of sustainability and community connectivity.
Goals
Branding and Visual Identity
• Develop and maintain a cohesive visual identity for Indego, ensuring consistency across all marketing materials, station AD designs, and social media channels.
• Create visually appealing and recognizable advertisements for Indego, and stakeholders: the City of Philadelphia, Independence Blue Cross, Better Bike Share Partnership, and Bicycle Transit Systems.
Marketing and Promotion
• Design engaging promotional materials for Indego’s initiatives, events, and partnerships to increase awareness and encourage bike share usage.
• Develop marketing collateral for sponsor Independence Blue Cross to showcase their support and promote the health benefits of using Indego.
Event Promotion and Partnerships:
At Indego, Eustace crafted unique promotional materials for events and partnerships. His design work extended to creating unique, eye-catching flyers and postcards that amplified Indego’s presence in the city.
Notably, Eustace’s work extended to partnerships with VisitPhilly.com, The Free Library of Philadelphia, and the City of Philadelphia. Eustace’s work infused a fresh, youthful touch to advertising, propelling collaborative initiatives forward.
Contributions:
Strategic Collaborations:
• Designs went beyond mere promotion, becoming integral to collaborations with Influencers, VisitPhilly.com, Enterprise Car Rentals, Independence Blue Cross, the City of Philadelphia, and the Free Library of Philadelphia.
Youthful Aesthetic:
• Recognizing the power of a youthful touch, designs were created with the intention of reaching target demographics, enhancing visibility and engagement.
Positive Impact:
• Eustace strived to create strong visuals that resonated with the community and furthered Indego’s success in events and partnerships.
Immersive Experience:
• The goal was to convey event details and also capture the spirit and energy of Indego, creating
a memorable and immersive experience for the audience.
