Bebashi - Transition to Hope
2014 - 2016
Roles: Art Direction, Marketing Assistance, Social Media Management
Breathing Life
From Grants to Non-Pro t Events and B2B partnerships, Eustace envisioned and materialized captivating concepts for Bebashi, starting with a rebranding.
Redefining Identity
Eustace orchestrated the launch of their first social media presence. This transformation included crafting a new brand identity and logo. Eustace also launched various social media marketing campaigns, and shaped a new, fresh, captivating brand aesthetic.
TGuerilla Marketing
Eustace proposed and introduced new informative in-house materials addressing HIV and HEP-C, arming street teams with easy to reporduce educational resources to empower communities.
Eustace’s work extended to collaborating with Bebashi’s medical case managers and partner organizations, creating graphics that enabled them to connect more effectively with the public.
Trying Something New
Eustace designed an array of assets that capture the essence of Bebashi – from Logos to Letterheads, Postcards to Magazines, Brochures to Awnings. Unique illustrated tchotchkes, and a ‘PrEP’ (Pre-
Exposure Prophylaxis) Pill campaign, funded by Gilead Sciences.
Initiatives harnessed print, digital, radio, and local television to disseminate vital information to Low-Income, Urban, Black, and Brown communities.
PrEP PSA Campaign
A series of videos made in collaboration with our colleagues, that aired on FOX29 Philadelphia in 2015.
In the realm of film direction and advertising, Eustace, during an undergraduate sabbatical from college, spearheaded Bebashi's first corporate rebranding. From conceiving captivating concepts to bringing them to life through scriptwriting, narration, and hands-on direction, Eustace's creative vision played a pivotal role in reshaping the nonprofit's visual narrative.
Partnership between Bebashi + Gilead Sciences
Concept + Creative Direction: Eustace Mamba
Film + Video Production: PhillyCAM
Bebashi's First "Know Ur Status" Event:
During Eustace's tenure at Bebashi, he spearheaded the creation and promotion of a special event that featured West Philadelphia hip-hop artist Chill Moody as the headliner.
Strategic Partnerships: Efforts included strategic partnerships with local hip-hop station Power 99, which not only enhanced event promotion but also led to the station broadcasting their show live from the concert. This collaboration brought a wider audience to the cause.
Innovative Advertising: Through a multi-faceted approach, including advertisements, postcards, and social media, Eustace successfully enticed the community to attend. The event sold out, creating a buzz and ensuring a diverse audience engaged in the cause.
Youth Engagement: Understanding the importance of youth awareness, Bebashi aimed to educate and test young individuals under the age of 18. This proactive approach to reaching a younger demographic aligned with the goal of raising awareness among those most affected.
Media Recognition
CBS 3 Coverage:
A testament to the event's significance was the media coverage it received. CBS 3, a local news outlet, highlighted the "Know Ur Status" show, emphasizing its unique approach to HIV/AIDS awareness. The article showcased Chill Moody's commitment to educating the youth and Bebashi's pioneering efforts in organizing the event.
Press Piece Excerpt:
"Research shows that one in four new HIV infections is of a young person between the ages of 13 and 24. The event was put together by Bebashi, the first African-American-based AIDS service organization in the country, which is also where the tests and tickets are being given out."
Eustace's strategic vision, coupled with effective partnerships and innovative promotion, turned the "Know Ur Status" event into a resounding success. The concert not only raised awareness but also served as a model for similar initiatives across Philadelphia, leaving a lasting legacy in the fight against HIV/AIDS.
