Creative Direction + Design

My work as a full-time artist is directly informed by a decades-long background in design, creative direction, brand strategy, and visual systems. Having led design initiatives for civic infrastructure, non-profits, and cultural institutions, I bring an intentional, scale-ready perspective to every corporate commission and installation.

This archive highlights, lightly, the creative direction, UX/I, and identity work that continue to trickle into my studio practice today.

Clients + Partnerships

Resy x STARR Restaurants – Borromini Outdoor Activation

Client / Agency: Care of Chan Inc. / Resy x STARR Restaurants

Role: Lead Commissioned Artist & Experiential Designer

Timeline: September – October 2026 (Activation: October 17–18, 2026)

Core Deliverables: Experiential Art Commission, Custom Cart Decoration, Layered Sewn Textile Panels, Die-Cut & Square Stickers, Concept Development

Overview

For the Resy x STARR Restaurants Rittenhouse Square activation in Philadelphia, agency Care of Chan commissioned an art activation transforming exterior of Borromini (and Rittenhouse Square Park) into interactive art pieces for the public.

By combining my fine art studio practice with precise production constraints, I conceptualized and executed custom, non-destructive decorative panels, stickers, and branded collateral designed for quick setup and clean teardown.

The project expanded to include print collateral for both Borromini and sibling STARR restaurant, Barclay Prime.

  • Brought high-level studio fine art directly to a high-end culinary activation, turning a standard event prop into an authentic, hand-crafted art object through layered, sewn textile construction rather than flat, temporary vinyl wraps.

  • Custom-built non-destructive artwork using a heavy-duty mix of pleather, marine vinyl, gessoed canvas, raw drop cloth, and large-scale decals. Engineered dimensional, textured visual assets designed to endure high-foot-traffic interactions in an outdoor event environment.

  • I created a custom modular attachments, tailored to the cart’s exact dimensions. We also developed a dozen ‘stickers’ that were pasted on the restaruant front entrance, gelato cart, and the park’s sidewalks.

    This delivering a unique museum-grade visual aesthetic with a seamless, damage-free setup and breakdown for the host venue.

Bebashi – Transition to Hope

Role: Marketing Assistant, Graphic Designer, Art Director
Timeline: 2014 – 2016
Core Deliverables: Corporate Rebranding, Logo & Brand Identity, Social Media Strategy, Guerrilla Marketing, Public Health Campaigns (HIV/HEP-C/PrEP)

Overview

Bebashi – Transition to Hope is a culturally specific HIV/AIDS service organization serving low-income, urban, Black, and Brown communities in Philadelphia. As Graphic Designer and Art Director, I spearheaded the complete overhaul of Bebashi’s brand identity and marketing strategy, modernizing its public presence across print, digital, and grassroots channels.

See More: https://eustvce.com/fineart/community

  • Redesigned the primary brand identity and logo, replacing a decade-old visual system with a clean, cohesive aesthetic across all organizational touchpoints—from awnings and letterheads to postcards and publications.

  • Orchestrated and launched Bebashi’s very first social media presence, building structured digital campaigns that increased community reach and engagement.

  • Designed high-impact, easy-to-reproduce educational assets and street-team collateral addressing HIV and HEP-C awareness, directly empowering outreach workers in the field.

  • Developed custom campaign graphics—including the Gilead Sciences-funded PrEP (Pre-Exposure Prophylaxis) initiative and the "Know Your Status" campaign—spanning print, local television, radio, and community event activations.

Philly Bike Share – Indego

Role: Graphics/UX Designer, Art Director (Freelance)
Timeline: 2016
Core Deliverables: Mobile App UX Concept Design, Brand System & Visual Identity, Station & Billboard Advertisements, Promotional Collateral, Civic & Sponsor Partnerships

Overview
Indego is Philadelphia’s municipal bike-share system. Joining as one of the flagship freelance designers in 2016, my objective was to build a flexible, urban-centric visual foundation for the brand. The work spanned municipal advertising, stakeholder alignment, and designing the initial UI framework for the Indego mobile application—balancing functional civic transit with a vibrant, community-focused aesthetic.

  • Designed the initial user interface for the Indego mobile application, creating an intuitive digital touchpoint for riders to locate stations, buy passes, and navigate the city.

  • Developed high-visibility station ads and outdoor signage deployed across Philadelphia, ensuring cohesive branding aligned with key municipal stakeholders including the City of Philadelphia, Independence Blue Cross, and Bicycle Transit Systems.

  • Created tailored marketing collateral for high-profile collaborative initiatives with VisitPhilly.com, The Free Library of Philadelphia, and Enterprise Car Rentals to drive system adoption and community engagement.

  • Designed multi-channel promotional assets—including digital graphics, print postcards, QR-enabled promotional passes, and guerrilla event flyers—infusing a youthful, accessible aesthetic into civic transit marketing.

Rock to the Future

Role: Marketing Coordinator, Creative Director, Art Director

Timeline: 2023

Core Deliverables: Creative Direction, Campaign Strategy, Video Production, Gala Rebranding, Social Media Strategy, Print & Digital Collateral

Overview

Rock to the Future provides free, student-driven music programs for youth across Philadelphia, supporting positive youth development and economic empowerment. As Marketing Coordinator and Creative Director, I led the organization’s overall marketing strategy and visual narrative, creating compelling campaigns and multimedia assets that expanded public awareness and drove key fundraising efforts with organizations and celebrities including Kelly Clarkson, The Philadelphia Eagles, and Kevin Bacon.

See More: https://eustvce.com/fineart/community

  • Spearheaded the total visual revamp for the annual Music for All Ball gala, designing new event logos, invitations, postcards, and promotional campaign assets to engage donors and sponsors.

  • Envisioned and directed original video campaigns—including the "Playing For Peace" student testimonial short film at Kensington High School—partnering with Big Picture Alliance to produce high-impact visual storytelling tools for fundraising.

  • Executed multi-channel social media campaigns, wrote press releases, and managed media outreach to boost organizational visibility and drive ticket sales for events like the Year-End Showcase.

  • Partnered directly with the executive leadership team to introduce innovative communication strategies, leveraging original illustrations and video content to reintroduce the non-profit's mission to new donor audiences.

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